Athletic Development
Rutgers Athletics Launches

PISCATAWAY, N.J. (August 20, 2012) - Rutgers University Athletics has joined forces with the TeamFanShop division of Fanatics, Inc. to launch, the official online merchandise store of the Scarlet Knights. The store features a comprehensive selection of official RU apparel and merchandise and provides fans the opportunity to purchase the new Nike Pro Combat football jerseys.

“We are constantly at work to enhance the experience for our great Rutgers fans and the launch of gives everyone, wherever they are, a destination to shop for everything Rutgers,” said Tim Pernetti, Director of Athletics. “We look forward to working with our new partners at TeamFanShop to deliver an awesome shopping experience and to outfit the entire Scarlet Nation.”

At, fans will have the opportunity to purchase what the coaches and players wear from an array of official, Nike game day gear. The new Nike Pro Combat football jerseys are already available for purchase in youth sizes. Adult sized Nike Pro Combat jerseys are on their way and fans can register to receive immediate notification when they available for purchase. The site also offers fans the opportunity to buy the much-anticipated “blackout” t-shirt for the game versus UConn on Saturday, Oct. 6.

Over 400 items of Scarlet Knights merchandise made by the most trusted name brands are available at The site offers sport specific merchandise, women’s and children’s merchandise, 24/7 customer service, flat rate shipping on any size order and hassle-free 365-day returns. Multiple departments - including t-shirts, jerseys, sweatshirts, hats, auto accessories, tailgating gear and home décor – are featured. In addition, the site offers safe checkout with McAfee Secure, multiple payment options including PayPal and an unconditional satisfaction guarantee.

About Fanatics, Inc. // TeamFanShop, Inc.
TeamFanShop, Inc., is the business development arm of Fanatics, Inc., a leading provider of e-commerce, merchandising, marketing and fulfillment services for professional sports leagues and teams, collegiate athletic programs and conferences, and other major sports properties. Offering broad assortments online consisting of hundreds of thousands of officially licensed items, Fanatics leverages both its large network of partners and its own collection of proprietary brands, including Fanatics ( and FansEdge (, to distribute goods to consumers all over the world. For more information about Fanatics, Inc., please visit

About Kynetic
Kynetic is a private company focused on building consumer Internet businesses that capitalize on the digital transformation of commerce. Kynetic includes three brands at the forefront of innovation in the online commerce space: Fanatics, a leading online retailer of licensed sports merchandise, Rue La La, a leading online private sale destination in the U.S., and ShopRunner, an innovative members-only service which aggregates shopping benefits from top retailers and brands. Founded in 2011 by Internet entrepreneur Michael G. Rubin, Kynetic is based in the Greater Philadelphia area. For more information about Kynetic, please visit