PISCATAWAY - Rutgers Athletics today announced a partnership with Lyft for the 2017-18 season that will improve the fan experience at High Point Solutions Stadium and the Rutgers Athletic Center (RAC). In an agreement with the University's media rights holder IMG College (Rutgers-IMG), Lyft becomes the first ever "Official Ride Share Partner of Rutgers Athletics."

"It is essential that our fans receive optimal service for the entirety of their game day experience," said Senior Associate Athletic Director for External Affairs and Strategic Communications Rick Thorpe. "Transportation is a key element in this, and we are proud to partner with an industry leader to better serve the needs of our supporters."

The partnership is in effect for all Rutgers football games at High Point Solutions Stadium, as well as for Scarlet Knights' men's and women's basketball games and wrestling matches at the RAC.

"The Scarlet Knights have an exciting season ahead of them, and through our partnership with Rutgers, fans can depend on Lyft for a safe and reliable ride along the 'Banks of the Old Raritan' as they travel to and from gameday," said Ann Ferracane, General Manager of Lyft New Jersey. "With new designated drop-off and pick-up zones, passengers can better navigate among the crowds of fans to find their ride quickly."

Beginning this Friday, Rutgers will introduce new ride share drop-off and pick-up zones for fan convenience. Lyft offers fans another safe and reliable option to travel to and from High Point Solutions Stadium.  At football games, the drop off location will be just west of the roundabout across from the Blue Lot, and the dedicated pick-up location is in Lot 49 on Frelinghuysen Road.



In addition to dedicated drop-off/pick-up locations, Lyft will have visibility at RU football, basketball and wrestling home contests, impressions on Rutgers' digital media outlets, and will engage fans via on-site activations. Rutgers and Lyft will run several incentive programs and giveaways for attendees utilizing the service throughout the year. 

In order to use Lyft, Rutgers fans must download the Lyft app to their mobile device. For a limited time, new users will receive $5.00 off each of the first three rides when downloading the Lyft app using promo code "RUTGERS15." In addition, the code "LYFT2RUGAME" is available for 50 percent off a ride to/from the football game this Friday.

The Lyft partnership is one of the many game day improvements arriving on campus this fall. A customizable gameday app, a high definition videoboard on Scarlet Knight Way, new band director, an upgraded sound system, increased activities and enhanced concessions will contribute to an exciting environment at High Point Solutions Stadium.

Single game and season ticket packages are available for all six home games at High Point Solutions Stadium as well as the Nov. 4 matchup scheduled at iconic Yankee Stadium. To purchase tickets click here or call 866-445-GORU (4678) for more information.

Follow Rutgers Athletics on Facebook and Twitter (@RUAthletics) for all of the latest news and updates. For specific updates regarding football, follow the program on Twitter @RFootball.