Eric LeGrand Bourbon Named Proud Partner of Rutgers Athletics
Jul 10 | General
The partnership will feature Eric LeGrand Bourbon at various game day locations at Rutgers University
JERSEY CITY, N.J. - Eric LeGrand Kentucky Straight Bourbon Whiskey and Rutgers Athletics have signed a multi-year partnership, which will feature the spirit at Rutgers Athletics sporting events. As a proud partner, Eric LeGrand Bourbon will be available at select hospitality areas located at SHI Stadium and Jersey Mike's Arena.
The whiskey launched in March 2023 and is co-founded by LeGrand, the former college football defensive tackle-turned-businessman and spirits entrepreneur Brian Axelrod. This partnership makes Eric LeGrand Bourbon the first spirits brand to become a proud partner of Rutgers Athletics. Adult attendees will be able to enjoy the spirit on the rocks or in specialty cocktails at select locations.
"Rutgers University made me who I am today" said Eric LeGrand, co-founder of Eric LeGrand Kentucky Straight Bourbon Whiskey. "Having played on the SHI Stadium field during college to having my brand sold in the suites at the stadium makes me proud. I'm very excited to be a proud partner of Rutgers Athletics."
The partnership is very significant for LeGrand, whose life changed in 2010 when he became paralyzed after a tackle while playing football for Rutgers. LeGrand and Axelrod have made the promise to donate $5.20 of every case sold of Eric LeGrand Bourbon to the Christopher & Dana Reeve Foundation to help find a cure to paralysis.
"Eric is one of the greatest ambassadors for Rutgers Athletics," said Lisa Tirrell, associate athletic director, brand marketing and business development. "He continues to serve as an inspiration and the philanthropic component of his Eric LeGrand Bourbon sales shows the positive impact he continues to make towards the greater good."
Eric LeGrand Bourbon is a Kentucky Straight Bourbon, distilled in Owensboro, Kentucky, and bottled in Bardstown, Kentucky. The liquid is created with quality heartland grown corn, limestone purified water, the freshest rye and barley available. Aged no less than two years in perfectly charred oak barrels, this premier whiskey boasts a warm nose and a smooth crisp finish. Eric LeGrand Bourbon is now available for purchase (750ML bottles) in the state of New Jersey (distributed by Allied Beverage Group) and Kentucky, with additional states to follow. Bottles can also be purchased via https://www.ericlegrandwhiskey.com/.
The whiskey launched in March 2023 and is co-founded by LeGrand, the former college football defensive tackle-turned-businessman and spirits entrepreneur Brian Axelrod. This partnership makes Eric LeGrand Bourbon the first spirits brand to become a proud partner of Rutgers Athletics. Adult attendees will be able to enjoy the spirit on the rocks or in specialty cocktails at select locations.
"Rutgers University made me who I am today" said Eric LeGrand, co-founder of Eric LeGrand Kentucky Straight Bourbon Whiskey. "Having played on the SHI Stadium field during college to having my brand sold in the suites at the stadium makes me proud. I'm very excited to be a proud partner of Rutgers Athletics."
The partnership is very significant for LeGrand, whose life changed in 2010 when he became paralyzed after a tackle while playing football for Rutgers. LeGrand and Axelrod have made the promise to donate $5.20 of every case sold of Eric LeGrand Bourbon to the Christopher & Dana Reeve Foundation to help find a cure to paralysis.
"Eric is one of the greatest ambassadors for Rutgers Athletics," said Lisa Tirrell, associate athletic director, brand marketing and business development. "He continues to serve as an inspiration and the philanthropic component of his Eric LeGrand Bourbon sales shows the positive impact he continues to make towards the greater good."
Eric LeGrand Bourbon is a Kentucky Straight Bourbon, distilled in Owensboro, Kentucky, and bottled in Bardstown, Kentucky. The liquid is created with quality heartland grown corn, limestone purified water, the freshest rye and barley available. Aged no less than two years in perfectly charred oak barrels, this premier whiskey boasts a warm nose and a smooth crisp finish. Eric LeGrand Bourbon is now available for purchase (750ML bottles) in the state of New Jersey (distributed by Allied Beverage Group) and Kentucky, with additional states to follow. Bottles can also be purchased via https://www.ericlegrandwhiskey.com/.
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