PISCATAWAY, N.J. – Rutgers Athletics has entered into a new partnership with Shift4, a leader in integrated payments and commerce technology, to modernize the transaction and fan experience across Scarlet Knights venues.
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Shift4 will provide its end-to-end commerce solutions at Rutgers athletic events, including point-of-sale concessions and merchandise transactions. The platform is designed to deliver faster, more secure transactions while offering fans convenient mobile and digital ordering options.
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"Rutgers Athletics is committed to delivering a first-class experience for our fans, and partnering with Shift4 allows us to elevate that standard," said Lisa Tirrell, President/CEO, SAMCO. "This collaboration will improve speed and convenience at every point of sale, while giving us new tools to better understand and serve the Rutgers community."
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Shift4's commerce technology integrates point-of-sale, mobile ordering, loyalty programs and data analytics into a single system. This technology is utilized by major professional sports leagues and entertainment venues nationally.
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"This partnership is personally exciting for me," said Michael Isaacman, Chief Commercial Officer of Shift4. "As someone born and raised in New Jersey, it's special to see our technology helping enhance the fan experience right here at Rutgers. We look forward to supporting the Scarlet Knights community."
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At Rutgers, the Shift4 technology was first deployed in SHI Stadium for the start of the football season and will continue to rollout at the remaining athletics venues. Fans can expect faster checkout times with enhanced ordering options.
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About Rutgers Athletics
The Rutgers Department of Intercollegiate Athletics (Rutgers Athletics), comprised of 24 men's and women's varsity sports serving more than 730 student-athletes, is a member of the Big Ten Conference and governed by the National Collegiate Athletic Association (NCAA). Rutgers is the Birthplace of College Football, hosting the first-ever collegiate matchup on Nov. 6, 1869, a 6-4 victory over Princeton. Rutgers Athletics is uniquely positioned in the nation's largest media market with over seven million television households, along with access to Big Ten Network and its nearly 60 million homes across the U.S. and Canada. Established in 1766, Rutgers University is the State University of New Jersey and eighth-oldest higher education institution in the country. As a premier academic institution, Rutgers is a member of the prestigious Association of American Universities. Follow Rutgers Athletics on
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About Shift4
Shift4 (NYSE: FOUR) is boldly redefining commerce by simplifying complex payments ecosystems across the world. As the leader in commerce-enabling technology, Shift4 powers billions of transactions annually for hundreds of thousands of businesses in virtually every industry. For more information, visit
shift4.com.