New Brunswick, N.J. - Rutgers Athletics is proud to announce the
launch of YOUKNIGHTED, an innovative fan engagement initiative in collaboration with Knights of The Raritan. This groundbreaking campaign aims to empower Rutgers fans to directly fuel the success of the athletic program through enhanced engagement, premium access, and unique experiences. As part of the launch, the first 500 YOUKNIGHTED members will receive an exclusive YOUKNIGHTED T-shirt.
YOUKNIGHTED is a celebration of Rutgers fans coming together to support championship-level rosters across all sports. For $10 per month, supporters can join Knights of The Raritan and enjoy exclusive benefits while making a significant impact on NIL opportunities for Rutgers student-athletes.
"YOUKNIGHTED represents a creative approach to fan engagement in college athletics," said Interim Athletic Director Ryan Pisarri. "NIL has been a critical element of support for our programs and this initiative allows our passionate fanbase to play an active role in their success, while enjoying exclusive access and experiences."
Key features of the YOUKNIGHTED campaign include:
- Monthly premium giveaways of exclusive memorabilia and merchandise
- Access to members-only events, including meet-and-greets and special tailgates
- Unique experiences such as behind-the-scenes tours and virtual meetings with coaches
- A monthly newsletter with the latest Scarlet Knights news and member benefit information
The campaign officially launches on November 13
th as the Scarlet Knights fall and winter seasons converge.
The Rutgers community can become YOUKNIGHTED by visiting
www.knightsoftheraritan.com/youknighted, where they can select their membership level and choose which sport they wish to support.
"YOUKNIGHTED is more than just a campaign; it's a movement that brings our community together," added Jon Newman, President of Knights of The Raritan. "We're excited to offer Rutgers fans this unique opportunity to engage with their favorite teams and contribute to their success."
For more information about YOUKNIGHTED and how to get involved, please visit
www.knightsoftheraritan.com/youknighted, or reach out to Pat Finn at
pat@studentathletenil.com.
About Rutgers Athletics:
The Rutgers Department of Intercollegiate Athletics (Rutgers Athletics), comprised of 24 men's and women's varsity sports serving more than 730 student-athletes, is a member of the Big Ten Conference and governed by the National Collegiate Athletic Association (NCAA). Rutgers is the Birthplace of College Football, hosting the first-ever collegiate matchup on Nov. 6, 1869, a 6-4 victory over Princeton. Rutgers Athletics is uniquely positioned in the nation's largest media market with over seven million television households, along with access to Big Ten Network and its nearly 60 million homes across the U.S. and Canada. Established in 1766, Rutgers University is the State University of New Jersey and eighth-oldest higher education institution in the country. As a premier academic institution, Rutgers is a member of the prestigious Association of American Universities. Follow Rutgers Athletics on
Facebook,
Twitter and
Instagram for all of the latest news and updates. Also visit
ScarletKnights.com for additional information on Rutgers Athletics.
About Knights of The Raritan:
Knights of The Raritan is the official collective dedicated to supporting Rutgers student-athletes through name, image, and likeness opportunities while engaging the broader Rutgers community.
