Staff Directory

David Beck

Title:
Senior Associate Athletic Director
Senior Director of Development, Premium
Email:
Phone:
732-616-4386

David Beck has served as the Senior Associate Athletic Director/Senior Director of Development, Premium, with the R Fund/Rutgers Athletic Development and Rutgers University Foundation since the summer of 2023. In his role, Beck provides leadership and support in the planning, execution and growth of premium seat contributions. He is responsible for enhancing the premium experience to increase and retain R Fund membership.

Beck brings over 25 years of sales and customer service experience in the sports and entertainment industry, including 20-plus years of leadership experience. He has worked for iconic brands such as Madison Square Garden, Live Nation and the New Jersey Devils. He most recently served as Director of Premium and Corporate Hospitality Partnerships at Madison Square Garden, focusing on premium sales for The World's Most Famous Arena.

Prior to MSG, Beck held the role of Chief Ticketing Officer in the Arena Football League, where he was responsible for managing premium sales, ticket sales, customer service and ticket operations. He served at the league level, previously overseeing these operations for Trifecta Sports & Entertainment and its three sports properties simultaneously (Philadelphia Soul, Albany Empire, Atlantic City Blackjacks).

Beck spent 17 years with the New Jersey Devils of the National Hockey League, where he held multiple positions, including Vice President of Ticket Sales and Customer Service, as well as Director of Corporate Business Development/Premium Sales. As VP, Beck played a vital role in ticket sales, premium sales, customer service, customer retention and ticket operations. He was also instrumental in the launch and opening of the Prudential Center, which has become one of the nation’s premier sports and entertainment venues.

Beck also served as Director of Sales with Live Nation for four years, where he focused on premium sales and customer service/retention.

Beck graduated from Rutgers University in 1993 with a Bachelor of Arts, double majoring in sports management and history. He currently resides in Morganville, N.J, with his wife, Tracy. They have two children, Rachel and Matthew.