Staff Directory

Jordan Looby

Title:
Senior Associate Athletic Director, Marketing, Brand and Revenue Strategy
Email:

Jordan Looby joined the Rutgers Athletics staff in October 2026, serving as Senior Associate Athletic Director for Marketing, Brand and Revenue Strategy. In his role, Looby will oversee the marketing, game presentation & fan experience unit as well as the brand advancement department.

Prior to arriving at Rutgers, Looby spent the previous 13 seasons on the marketing staff at Maryland. He most recently served as the Associate Athletic Director, Marketing & Revenue Strategy from 2024-26. Looby previously was the Associate Athletic Director, Marketing Strategy & Fan Experience beginning in July 2023. He had served as the Senior Assistant Athletic Director of Marketing Strategy & Fan Experience from 2021-23.

In this role, Looby directed the day-to-day operations of the Marketing & Revenue Strategy unit, providing strategic oversight to the Legends sales staff and overseeing the department's business intelligence infrastructure, focusing on marketing strategy, revenue growth, and branding. He also served as the primary liaison with the Trademarks & Licensing office to collaborate on the Terps' retail strategy and Dining Services to maximize the in-venue concessions and premium catering experience.

Looby joined the Maryland staff as a Marketing Assistant in January 2013. In August of that same year, he became the Assistant Director of Marketing Strategy & Fan Experience before being promoted to Director in August 2015. He was elevated to Assistant AD in October 2017.

A native of Barnstable, Massachusetts, Looby is graduate of Rutgers University where he received a bachelor's degree in Management and Global Business. Upon graduation, he attended Georgetown University where he earned a master's degree in Sports Industry Management.

Looby and his wife, Emilie, are the parents to three daughters, Lennon, Blake and Riley.