Staff Directory
- Title:
- Associate Athletic Director, Brand Advancement
- Email:
Jordan Schwartz joined Rutgers Athletics in March 2020 and currently serves as Assoicate Athletic Director, Brand Advancement. In his role, the East Brunswick native is in charge of developing and implementing the department’s social media, creative design and multimedia initiatives.
Schwartz arrived on the Banks after serving as Director of Social Content and Strategy at Entercom, where he was responsible for creating strategic social media plans and marketing campaigns to drive customer engagement, acquisition and retention. Prior to joining the nation’s second-largest radio broadcasting company, he was Senior Manager for Social Media with the United States Golf Association (USGA).
From October 2013 to February 2018, Schwartz served as the NCAA’s Associate Director of Digital Communications in Indianapolis. In the position, he oversaw content and strategy for more than 60 social media platforms across Twitter, Facebook, Instagram, Snapchat, LinkedIn and YouTube with a total audience of more than 10 million. Schwartz established a unified voice across platforms charged with communicating brand, championship, public relations and niche messaging content.
Before venturing into intercollegiate athletics, Schwartz was a Social Media Editorial Producer with Major League Baseball Advanced Media in New York City from August 2009 to September 2013. In the role, he created content for the League and its 30 member clubs’ Twitter, Facebook, Google+, Pinterest, Instagram, YouTube and Tumblr accounts and both wrote and edited posts for MLB.com’s blog, Cut4.com.
A 2004 graduate of Syracuse with a degree in broadcast journalism, Schwartz began his professional career as a studio host, play-by-play announcer and anchor at WGHT Radio from 2005-11, while also serving as a senior writer for Tomahawk Productions from 2007-09. From 2008-13, he was a featured columnist at Bleacher Report, covering the New York Yankees and college basketball.
Career Timeline
March 2020-present: Rutgers Athletics • Associate AD, Brand Advancement
Oct. 2019-March 2020: Entercom • Director, Social Content & Strategy
Jan. 2019-Sept. 2019: United States Golf Association • Senior Manager, Social Media
Feb. 2018-Jan. 2019: United States Golf Association • Lead, Creative & Content
Oct. 2013-Feb. 2018: NCAA • Associate Director, Digital Communications - Social Media Strategy
April 2011-Sept. 2013: MLB Advanced Media • Social Media Editorial Producer
Aug. 2009-April 2011: MLB Advanced Media • Web Editorial Producer
