Staff Directory
Kait Weiss
- Title:
- Associate Athletic Director for Student-Athlete Development and Success
- Email:
- Phone:
- 609-947-0253
Kait Weiss has been integral to Rutgers University since joining the University Foundation in 2012 and then the Rutgers Athlettics staff in 2024. With over a decade in higher education, she has accumulated a wealth of experience in alumni relations, student affairs and career development. Weiss excels in communications, marketing and engagement strategies and has a strong background in program planning and operations.
Currently serving as the Associate Athletic Director for Student-Athlete Development and Success for Scarlet Knights For Life (SKFL), Weiss leads integrated marketing, branding and communications strategy. She oversee marketing, communications, social media and content strategy for SKFL initiatives, including website redesigns, campaigns, press materials and storytelling across digital, print and video platforms to elevate brand visibility and engagement.
Weiss designs and executes student-athlete career and professional development engagement opportunities through resource development, career advising, networking events, programs and employer partnerships. She cultivates and expands employer partnerships through ongoing communication, strategy meetings and outreach to showcase student-athletes as competitive candidates for employment. She works to implement and administer project management systems to track engagement, relationships, event data, communications and post-graduation outcomes. Weiss will apply her strategic communications and marketing insight to foster the career development of student-athletes. She is tasked with creating effective communication plans, leading content strategies, and branding for the SKFL office. She will also work to build professional development programs by cultivating relationships with students, alumni, staff, and community stakeholders to support student-athletes in achieving their post-graduation ambitions.
Before her current role, Weiss was the Associate Director for Strategic Outreach at Rutgers University-New Brunswick's Office of Career Exploration and Success. She led a team that implemented engagement strategies targeting students, alumni, employers, and campus partners. Weiss built department awareness through comprehensive marketing materials, event coordination, and collaborative initiatives. Her efforts were pivotal in the success of large-scale events such as career fairs and networking conferences.
Weiss' contributions to the field have been recognized nationally as she was selected by the National Association of Colleges and Employers (NACE) to present a webinar on Marketing to Gen Z: Engagement Tactics and Strategies, and most recently selected to present Picture-Perfect: Strategies for Launching a University Headshot Booth at the NACE 2024 conference. Her leadership roles include serving as the Vice-Chair of Communications for the Hire Big10+ Career Consortium and Knowledge Community Chair for the Assessment, Technology, and Marketing committee. In 2023, the New Jersey Career Center Consortium (NJC3) honored her as the Practitioner of the Year.
Earlier in her career at Rutgers, Weiss was the Assistant Director for Marketing within the Division of Student Affairs, where she spearheaded an internship program producing marketing assets for various university departments. Her earlier tenure at the Rutgers University Foundation saw her managing large-scale multimedia projects, email marketing, and social media.
Weiss graduated from Rhode Island with a Bachelor of Arts in Film/Media in 2009 before going onto earn a Master of Communication and Media (MCM) from Rutgers in 2015. A New Jersey native, Weiss grew up in a family-owned advertising agency founded and operated by her father for more than 40 years, which shaped her passion for communications, strategy, and creativity. She lives in East Windsor, N.J., with her husband, Bob, son, Colton, and golden retriever, Cooper, and is an avid golfer who also enjoys photography and the Jersey Shore.
Career Timeline
2024-Present • Rutgers Athletics • Associate Athletic Director for Student-Athlete Development and Success
2018-2024 • Rutgers University • Career Exploration and Success Associate Director for Strategic Outreach
2015-2018 • Rutgers University • Division of Student Affairs Associate Director of Marketing for Student Engagement
2014-2015 • Rutgers University Foundation • Assistant Director of Multimedia Production
2013-2014 • Rutgers University Foundation • Editorial Media Specialist
2012-2013 • Rutgers University Foundation • Marketing Assistant
2010-2012 • Greater Media NJ Inc. • Interactive Content Manager & Designer
Currently serving as the Associate Athletic Director for Student-Athlete Development and Success for Scarlet Knights For Life (SKFL), Weiss leads integrated marketing, branding and communications strategy. She oversee marketing, communications, social media and content strategy for SKFL initiatives, including website redesigns, campaigns, press materials and storytelling across digital, print and video platforms to elevate brand visibility and engagement.
Weiss designs and executes student-athlete career and professional development engagement opportunities through resource development, career advising, networking events, programs and employer partnerships. She cultivates and expands employer partnerships through ongoing communication, strategy meetings and outreach to showcase student-athletes as competitive candidates for employment. She works to implement and administer project management systems to track engagement, relationships, event data, communications and post-graduation outcomes. Weiss will apply her strategic communications and marketing insight to foster the career development of student-athletes. She is tasked with creating effective communication plans, leading content strategies, and branding for the SKFL office. She will also work to build professional development programs by cultivating relationships with students, alumni, staff, and community stakeholders to support student-athletes in achieving their post-graduation ambitions.
Before her current role, Weiss was the Associate Director for Strategic Outreach at Rutgers University-New Brunswick's Office of Career Exploration and Success. She led a team that implemented engagement strategies targeting students, alumni, employers, and campus partners. Weiss built department awareness through comprehensive marketing materials, event coordination, and collaborative initiatives. Her efforts were pivotal in the success of large-scale events such as career fairs and networking conferences.
Weiss' contributions to the field have been recognized nationally as she was selected by the National Association of Colleges and Employers (NACE) to present a webinar on Marketing to Gen Z: Engagement Tactics and Strategies, and most recently selected to present Picture-Perfect: Strategies for Launching a University Headshot Booth at the NACE 2024 conference. Her leadership roles include serving as the Vice-Chair of Communications for the Hire Big10+ Career Consortium and Knowledge Community Chair for the Assessment, Technology, and Marketing committee. In 2023, the New Jersey Career Center Consortium (NJC3) honored her as the Practitioner of the Year.
Earlier in her career at Rutgers, Weiss was the Assistant Director for Marketing within the Division of Student Affairs, where she spearheaded an internship program producing marketing assets for various university departments. Her earlier tenure at the Rutgers University Foundation saw her managing large-scale multimedia projects, email marketing, and social media.
Weiss graduated from Rhode Island with a Bachelor of Arts in Film/Media in 2009 before going onto earn a Master of Communication and Media (MCM) from Rutgers in 2015. A New Jersey native, Weiss grew up in a family-owned advertising agency founded and operated by her father for more than 40 years, which shaped her passion for communications, strategy, and creativity. She lives in East Windsor, N.J., with her husband, Bob, son, Colton, and golden retriever, Cooper, and is an avid golfer who also enjoys photography and the Jersey Shore.
Career Timeline
2024-Present • Rutgers Athletics • Associate Athletic Director for Student-Athlete Development and Success
2018-2024 • Rutgers University • Career Exploration and Success Associate Director for Strategic Outreach
2015-2018 • Rutgers University • Division of Student Affairs Associate Director of Marketing for Student Engagement
2014-2015 • Rutgers University Foundation • Assistant Director of Multimedia Production
2013-2014 • Rutgers University Foundation • Editorial Media Specialist
2012-2013 • Rutgers University Foundation • Marketing Assistant
2010-2012 • Greater Media NJ Inc. • Interactive Content Manager & Designer
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