Staff Directory

Will Larossa

Title:
Director, R NIL
Email:
Phone:
201-669-2865

Will LaRossa serves as Director, R NIL, leading the strategy, execution, and day-to-day operations of
Rutgers Athletics’ Name, Image and Likeness initiatives.

Joining Scarlet Knight Enterprises in February 2026, LaRossa brings experience across professional
sports, collegiate athletics, and global brand marketing, most recently serving as Manager, Brands with
Wasserman. In that role, he managed national client partnerships and sponsorship strategy on behalf of
major brands across the NBA, including overseeing integrated activations, negotiating new sponsorship
and talent opportunities, and leading on-site execution at league and team events.

He played a key role in launching permanent experiential spaces, coordinating multi-market influencer
campaigns, and developing analytics-driven recaps to measure performance against partnership
objectives.

Prior to Wasserman, LaRossa served as Associate Director of Marketing and Event Experience at the
University of Miami, where he led marketing initiatives to drive attendance and fan engagement across
ticketed and Olympic sports while serving as the primary liaison for partnership activations. He also
managed large-scale game presentation and event operations, oversaw the department’s mascot and
student staffing programs, and helped cultivate meaningful connections between athletics, campus, and
the local community.

LaRossa began his career with Harris Blitzer Sports & Entertainment, working in corporate partnership
activation. A graduate of Miami, LaRossa earned his Master of Business Administration and a Bachelor of
Science in Sports Administration and Media Management.