Athletics Extends Ticket Sales Partnership With Playfly Sports
Oct 14 | General
Playfly to offer research studies and national sponsorship sales
NEW YORK / NEW BRUNSWICK, NJ (October 14, 2026) – Rutgers Athletics today announced an extension of their ticketing partnership with Playfly Sports, the sports industry's leading revenue maximization company. The multi-year partnership is managed through Scarlet Knights Enterprises.
Rutgers Athletics has partnered with Playfly on its ticket sales operation since 2019. Playfly's on-campus team of 12 is dedicated to ticket sales, service, and premium for all Rutgers ticketed sporting events as well as supporting the philanthropic donations through the R Fund.
This agreement also expands the scope of the partnership beyond ticketing. Playfly will assist with national sponsorship inventory on behalf of Scarlet Knight Enterprises and offer yield management consulting services and customized fan research studies to optimize ticket prices and drive revenue generation for the athletic department.
"We are honored to extend our relationship with Rutgers Athletics & SKE after supporting the Scarlet Knights in driving 50% growth in ticketing revenue since 2019," said A.J. Smith, Vice President, Business Development, Playfly Sports. "We're excited for the opportunity to continue to work closely together with Todd Knisley, Fred Mangione and Brian Cahill, and together, we're going to build upon our already-strong foundation to continue to elevate the fan experience and drive transformational revenue growth on the banks."
"Playfly continues to serve as a key partner for Rutgers Athletics, helping to drive revenue growth for our department," said Todd Knisley, Chief Operating and Revenue Officer, Rutgers Athletics. "They truly work as an extension of our staff and fully understand our mission, the goals we set out to achieve and the strategy it takes to execute."
"Our relationship with Playfly has been valuable in providing the resources, experiences, and best practices that are key to remaining competitive in the ever-changing collegiate athletics landscape," said Fred Mangione, President/CEO, Scarlet Knights Enterprises. "We know what success looks like for our team and our focus is on continuing our upward momentum."
ABOUT PLAYFLY SPORTS
Playfly Sports, the sports industry's leading revenue maximization company, drives growth for its partners across the sports ecosystem – including 2,200+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on LinkedIn, Instagram, and X, or visit www.Playfly.com.
ABOUT RUTGERS ATHLETICS
The Rutgers Department of Intercollegiate Athletics (Rutgers Athletics), comprised of 24 men's and women's varsity sports serving more than 730 student-athletes, is a member of the Big Ten Conference and governed by the National Collegiate Athletic Association (NCAA). Rutgers is the Birthplace of College Football, hosting the first-ever collegiate matchup on Nov. 6, 1869, a 6-4 victory over Princeton. Rutgers Athletics is uniquely positioned in the nation's largest media market with over seven million television households, along with access to Big Ten Network and its nearly 60 million homes across the U.S. and Canada. Established in 1766, Rutgers University is the State University of New Jersey and eighth oldest higher education institution in the country. As a premier academic institution, Rutgers is a member of the prestigious Association of American Universities. Follow Rutgers Athletics on Facebook, X and Instagram for all of the latest news and updates. Also visit ScarletKnights.com for additional information on Rutgers Athletics.
ABOUT SCARLET KNIGHT ENTERPRISES, INC.
Scarlet Knight Enterprises, a dedicated corporate entity, was created to support the business functions of Rutgers Athletics, leading multimedia rights, corporate partnerships, ticketing strategy, premium hospitality and Name, Image and Likeness (NIL) initiatives. Established as part of Rutgers' modernized approach to the evolving collegiate athletics landscape, Scarlet Knight Enterprises is designed to unlock new revenue opportunities, strengthen regional and national partnerships, enhance fan engagement and position Rutgers Athletics as an industry leader in innovation and commercial growth. Guided by an experienced board and executive leadership team, the organization serves as a forward-thinking business platform focused on delivering sustainable resources and competitive advantages for Rutgers Athletics and its student-athletes.
Rutgers Athletics has partnered with Playfly on its ticket sales operation since 2019. Playfly's on-campus team of 12 is dedicated to ticket sales, service, and premium for all Rutgers ticketed sporting events as well as supporting the philanthropic donations through the R Fund.
This agreement also expands the scope of the partnership beyond ticketing. Playfly will assist with national sponsorship inventory on behalf of Scarlet Knight Enterprises and offer yield management consulting services and customized fan research studies to optimize ticket prices and drive revenue generation for the athletic department.
"We are honored to extend our relationship with Rutgers Athletics & SKE after supporting the Scarlet Knights in driving 50% growth in ticketing revenue since 2019," said A.J. Smith, Vice President, Business Development, Playfly Sports. "We're excited for the opportunity to continue to work closely together with Todd Knisley, Fred Mangione and Brian Cahill, and together, we're going to build upon our already-strong foundation to continue to elevate the fan experience and drive transformational revenue growth on the banks."
"Playfly continues to serve as a key partner for Rutgers Athletics, helping to drive revenue growth for our department," said Todd Knisley, Chief Operating and Revenue Officer, Rutgers Athletics. "They truly work as an extension of our staff and fully understand our mission, the goals we set out to achieve and the strategy it takes to execute."
"Our relationship with Playfly has been valuable in providing the resources, experiences, and best practices that are key to remaining competitive in the ever-changing collegiate athletics landscape," said Fred Mangione, President/CEO, Scarlet Knights Enterprises. "We know what success looks like for our team and our focus is on continuing our upward momentum."
ABOUT PLAYFLY SPORTS
Playfly Sports, the sports industry's leading revenue maximization company, drives growth for its partners across the sports ecosystem – including 2,200+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on LinkedIn, Instagram, and X, or visit www.Playfly.com.
ABOUT RUTGERS ATHLETICS
The Rutgers Department of Intercollegiate Athletics (Rutgers Athletics), comprised of 24 men's and women's varsity sports serving more than 730 student-athletes, is a member of the Big Ten Conference and governed by the National Collegiate Athletic Association (NCAA). Rutgers is the Birthplace of College Football, hosting the first-ever collegiate matchup on Nov. 6, 1869, a 6-4 victory over Princeton. Rutgers Athletics is uniquely positioned in the nation's largest media market with over seven million television households, along with access to Big Ten Network and its nearly 60 million homes across the U.S. and Canada. Established in 1766, Rutgers University is the State University of New Jersey and eighth oldest higher education institution in the country. As a premier academic institution, Rutgers is a member of the prestigious Association of American Universities. Follow Rutgers Athletics on Facebook, X and Instagram for all of the latest news and updates. Also visit ScarletKnights.com for additional information on Rutgers Athletics.
ABOUT SCARLET KNIGHT ENTERPRISES, INC.
Scarlet Knight Enterprises, a dedicated corporate entity, was created to support the business functions of Rutgers Athletics, leading multimedia rights, corporate partnerships, ticketing strategy, premium hospitality and Name, Image and Likeness (NIL) initiatives. Established as part of Rutgers' modernized approach to the evolving collegiate athletics landscape, Scarlet Knight Enterprises is designed to unlock new revenue opportunities, strengthen regional and national partnerships, enhance fan engagement and position Rutgers Athletics as an industry leader in innovation and commercial growth. Guided by an experienced board and executive leadership team, the organization serves as a forward-thinking business platform focused on delivering sustainable resources and competitive advantages for Rutgers Athletics and its student-athletes.
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