Athletics and Visible Partner on Back-of-End-Zone Branding at Football
Sep 22 | General
PISCATAWAY, N.J. - Rutgers Athletics and Visible, Verizon's all-digital wireless service, today announced a partnership that includes brand placement at the back of the end zone at SHI Stadium. This first-of-its-kind integration was secured in conjunction with Learfield, and will give Visible a prominent footprint inside the stadium.
The partnership places Visible's logo behind the end zone, giving the brand a distinctive presence for fans in venue and national television audiences watching Rutgers football home games. Visible will be integrated throughout game day with exposure on LED signage and fan friendly activations on The Rutgers Boardwalk.
"Verizon has brought a creative approach to this partnership, and the back-of-end-zone integration gives Visible a compelling way to become part of the Rutgers game day experience," said Fred Mangione, President and CEO, Scarlet Knight Enterprises. "We're excited to work with a partner that sees new possibilities for connecting with our fans and community."
Beyond the end zone placement, the partnership gives Visible opportunities to connect with Rutgers students, alumni and fans through its digital platforms, social media and other multimedia assets. Those channels will extend the brand's presence beyond game day, while giving Rutgers Athletics another way to engage its community throughout the year. For Visible, the partnership offers a connection to the Scarlet Knights audience and reinforces its commitment to delivering simple, reliable wireless service and staying connected to the communities it serves.
About Visible
Visible is Verizon's digital-first wireless service, offering unlimited data, messages, minutes, and hotspot, powered by Verizon, 5G included. On a mission to dramatically change the wireless service experience, Visible has been named to Fast Company's Most Innovative Companies list and has been named "Best Telecom Brand" in Adweek's Challenger Brand Awards. Known for its commitment to giving back to the community it serves, Visible's social impact platform, Connection Protection, offers three months of wireless service to eligible members at no cost to ensure those who get laid off won't lose their wireless plan, too.
Visible is a division of Verizon and powered by Verizon's award-winning networks. For more information, visit visible.com or search for our service in the App Store or the Play Store.
About Rutgers Athletics
The Rutgers Department of Intercollegiate Athletics (Rutgers Athletics), comprised of 24 men's and women's varsity sports serving more than 730 student-athletes, is a member of the Big Ten Conference and governed by the National Collegiate Athletic Association (NCAA). Rutgers is the Birthplace of College Football, hosting the first-ever collegiate matchup on Nov. 6, 1869, a 6-4 victory over Princeton. Rutgers Athletics is uniquely positioned in the nation's largest media market with over seven million television households, along with access to Big Ten Network and its nearly 60 million homes across the U.S. and Canada. Established in 1766, Rutgers University is the State University of New Jersey and eighth-oldest higher education institution in the country. As a premier academic institution, Rutgers is a member of the prestigious Association of American Universities. Follow Rutgers Athletics on Facebook, X (formerly Twitter) and Instagram for all of the latest news and updates. Also visit ScarletKnights.com for additional information on Rutgers Athletics.
The partnership places Visible's logo behind the end zone, giving the brand a distinctive presence for fans in venue and national television audiences watching Rutgers football home games. Visible will be integrated throughout game day with exposure on LED signage and fan friendly activations on The Rutgers Boardwalk.
"Verizon has brought a creative approach to this partnership, and the back-of-end-zone integration gives Visible a compelling way to become part of the Rutgers game day experience," said Fred Mangione, President and CEO, Scarlet Knight Enterprises. "We're excited to work with a partner that sees new possibilities for connecting with our fans and community."
Beyond the end zone placement, the partnership gives Visible opportunities to connect with Rutgers students, alumni and fans through its digital platforms, social media and other multimedia assets. Those channels will extend the brand's presence beyond game day, while giving Rutgers Athletics another way to engage its community throughout the year. For Visible, the partnership offers a connection to the Scarlet Knights audience and reinforces its commitment to delivering simple, reliable wireless service and staying connected to the communities it serves.
About Visible
Visible is Verizon's digital-first wireless service, offering unlimited data, messages, minutes, and hotspot, powered by Verizon, 5G included. On a mission to dramatically change the wireless service experience, Visible has been named to Fast Company's Most Innovative Companies list and has been named "Best Telecom Brand" in Adweek's Challenger Brand Awards. Known for its commitment to giving back to the community it serves, Visible's social impact platform, Connection Protection, offers three months of wireless service to eligible members at no cost to ensure those who get laid off won't lose their wireless plan, too.
Visible is a division of Verizon and powered by Verizon's award-winning networks. For more information, visit visible.com or search for our service in the App Store or the Play Store.
About Rutgers Athletics
The Rutgers Department of Intercollegiate Athletics (Rutgers Athletics), comprised of 24 men's and women's varsity sports serving more than 730 student-athletes, is a member of the Big Ten Conference and governed by the National Collegiate Athletic Association (NCAA). Rutgers is the Birthplace of College Football, hosting the first-ever collegiate matchup on Nov. 6, 1869, a 6-4 victory over Princeton. Rutgers Athletics is uniquely positioned in the nation's largest media market with over seven million television households, along with access to Big Ten Network and its nearly 60 million homes across the U.S. and Canada. Established in 1766, Rutgers University is the State University of New Jersey and eighth-oldest higher education institution in the country. As a premier academic institution, Rutgers is a member of the prestigious Association of American Universities. Follow Rutgers Athletics on Facebook, X (formerly Twitter) and Instagram for all of the latest news and updates. Also visit ScarletKnights.com for additional information on Rutgers Athletics.
Wednesday, September 23
Tuesday, September 22
Sunday, September 20
Tuesday, September 08
