PISCATAWAY, N.J. (Oct. 18, 2022) – Rutgers Athletics announced the launch of its official name, image and likeness (NIL) marketplace for student-athletes. The R Edge NIL Marketplace offers supporters, brands and sponsors a single, streamlined platform to easily find, pitch, book and compensate Rutgers student-athletes for their NIL services. The R Edge NIL Marketplace can be found at https://opendorse.com/rutgers-scarletknights.
 
"The R Edge NIL Marketplace provides a best-in class solution to connect our Scarlet Knights with NIL opportunities," said Rutgers Athletic Director Pat Hobbs. "As we continue to educate and equip our student-athletes to navigate the new world of NIL, it's equally important that the businesses and supporters who want to partner with our them and provide NIL opportunities have an efficient and centralized platform. So, if they have been thinking of using a Rutgers student-athlete to promote their business they now have an easy way to connect." 
 
Rutgers student-athletes will have profiles on the R Edge NIL Marketplace, which they can customize and promote to fans on their personal social media channels. Student-athletes will be able to review opportunities, receive deals, and accept compensation all within the Opendorse app. This marks an expansion of the existing partnership between Rutgers and the Opendorse Ready platform which provides social media valuations as well as on-demand NIL education.
 
"Today's announcement strengthens the strategic position of Rutgers and its student-athletes' to achieve success in NIL," said Opendorse CEO Blake Lawrence. "R Edge now makes it easier than ever for fans and alumni to find, pitch and support every Scarlet Knight student-athlete with one proven platform."
 
Supporters with NIL-related questions can direct those to NIL@scarletknights.com via email.
 
About Rutgers Athletics
The Rutgers Department of Intercollegiate Athletics (Rutgers Athletics), comprised of 24 men's and women's varsity sports serving more than 650 student-athletes, is a member of the Big Ten Conference and governed by the National Collegiate Athletic Association (NCAA). Rutgers is the Birthplace of College Football, hosting the first-ever collegiate matchup on Nov. 6, 1869, a 6-4 victory over Princeton. Rutgers Athletics is uniquely positioned in the nation's largest media market with over seven million television households, along with access to Big Ten Network and its nearly 60 million homes across the U.S. and Canada. Established in 1766, Rutgers University is the State University of New Jersey and eighth-oldest higher education institution in the country. As a premier academic institution, Rutgers is a member of the prestigious Association of American Universities.
 
About Opendorse
Opendorse, the NIL company, is the leading technology provider in the athlete endorsement industry. More than 75,000 athletes use Opendorse to understand, build, and monetize their name, image, and likeness (NIL) with support from thousands of brands, fans, sponsors, donors and partners including Team USA, PGA TOUR, NFLPA, MLBPA, WNBPA, LPGA, over 100 professional and collegiate sports teams.