Athletics Launches R Guest Services, Announces Game Day Enhancements to Improve the Fan Experience
Aug 20 | Football, General
PISCATAWAY, N.J. – Rutgers Athletics is proud to announce the launch of R Guest Services, a new game day unit dedicated to providing exceptional support and assistance to fans attending Scarlet Knights sporting events.
R Guest Services has been established to enhance the overall fan experience by serving as a visible, approachable resource throughout athletic venues on game day. Team members will be stationed strategically across venues to answer questions, provide directions and information, assist with guest needs and respond to customer concerns in real time.
"The introduction of R Guest Services is part of an overall effort to deliver exceptional customer service to anyone who visits Rutgers," said Director of Athletics Keli Zinn. "This unit will play a key role in making our operation more responsive, customer-focused and supportive. Our fans are a special part of game day and we want to ensure that they have the best experience possible."
A new helpline will be available to fans to report issues and receive assistance in venue when they text "KNIGHTS" to 69050 on game days. The R Guest Services staff can also be reached via email at guestservices@scarletknights.com.
The formation of R Guest Services reflects the department's ongoing commitment to listening to its fans and continuously improving the game day experience. The initiative was developed in response to feedback shared with Rutgers administration regarding challenges and opportunities to better serve guests during athletic events.
R Guest Services will play an important role in strengthening communication between game day operations staff and fans, helping ensure that every guest feels welcomed, informed and supported from the moment they arrive until they leave the venue. The staff will proactively engage with fans throughout SHI Stadium, identify and resolve concerns quickly and work alongside event operations and public safety personnel to foster a safe environment for everyone in attendance.
Rutgers opens the season Thursday, Sept. 3 hosting UMass at SHI Stadium. Season and single game tickets for all seven home games are on sale. To purchase, visit 2026 Ticket Central or call 866-445-GORU (4678). Benefits of being a season ticket holder include an exclusive opportunity to purchase season parking on Busch campus within walking distance to SHI Stadium.
About Rutgers Athletics
The Rutgers Department of Intercollegiate Athletics (Rutgers Athletics), comprised of 24 men's and women's varsity sports serving more than 730 student-athletes, is a member of the Big Ten Conference and governed by the National Collegiate Athletic Association (NCAA). Rutgers is the Birthplace of College Football, hosting the first-ever collegiate matchup on Nov. 6, 1869, a 6-4 victory over Princeton. Rutgers Athletics is uniquely positioned in the nation's largest media market with over seven million television households, along with access to Big Ten Network and its nearly 60 million homes across the U.S. and Canada. Established in 1766, Rutgers University is the State University of New Jersey and eighth-oldest higher education institution in the country. As a premier academic institution, Rutgers is a member of the prestigious Association of American Universities. Follow Rutgers Athletics on Facebook, X (formerly Twitter) and Instagram for all of the latest news and updates. Also visit ScarletKnights.com for additional information on Rutgers Athletics.
R Guest Services has been established to enhance the overall fan experience by serving as a visible, approachable resource throughout athletic venues on game day. Team members will be stationed strategically across venues to answer questions, provide directions and information, assist with guest needs and respond to customer concerns in real time.
"The introduction of R Guest Services is part of an overall effort to deliver exceptional customer service to anyone who visits Rutgers," said Director of Athletics Keli Zinn. "This unit will play a key role in making our operation more responsive, customer-focused and supportive. Our fans are a special part of game day and we want to ensure that they have the best experience possible."
A new helpline will be available to fans to report issues and receive assistance in venue when they text "KNIGHTS" to 69050 on game days. The R Guest Services staff can also be reached via email at guestservices@scarletknights.com.
The formation of R Guest Services reflects the department's ongoing commitment to listening to its fans and continuously improving the game day experience. The initiative was developed in response to feedback shared with Rutgers administration regarding challenges and opportunities to better serve guests during athletic events.
R Guest Services will play an important role in strengthening communication between game day operations staff and fans, helping ensure that every guest feels welcomed, informed and supported from the moment they arrive until they leave the venue. The staff will proactively engage with fans throughout SHI Stadium, identify and resolve concerns quickly and work alongside event operations and public safety personnel to foster a safe environment for everyone in attendance.
2026 TRAFFIC PATTERNS & PARKING
The introduction of R Guest Services is one of several initiatives Rutgers Athletics is implementing to elevate the fan experience and reinforce its commitment to excellent customer service. Third-party experts Populous and WSP conducted an extensive review of traffic patterns and parking, and pedestrian flow last season. As a result of those findings, fans will see an improved process for ingress and egress at the parking lots and gates at SHI Stadium. Traffic flows have been modified to direct vehicles into the most optimal routes for respective parking lots when leaving the stadium postgame.COURTESY SHUTTLE
Rutgers will operate a courtesy shuttle on the Busch campus to serve fans parking in the outer lots. Shuttle bus pickup begins three hours before kickoff between the Purple and Black Lots on the corner of Brett Road and Bartholomew Road and it will drop fans off near Athletes Glen. The shuttle will run for one hour following the game. Rutgers will continue to provide ADA shuttle service as in years past with pickup locations at Jersey Mike's Arena, the Busch Student Center and Lot 53.Rutgers opens the season Thursday, Sept. 3 hosting UMass at SHI Stadium. Season and single game tickets for all seven home games are on sale. To purchase, visit 2026 Ticket Central or call 866-445-GORU (4678). Benefits of being a season ticket holder include an exclusive opportunity to purchase season parking on Busch campus within walking distance to SHI Stadium.
About Rutgers Athletics
The Rutgers Department of Intercollegiate Athletics (Rutgers Athletics), comprised of 24 men's and women's varsity sports serving more than 730 student-athletes, is a member of the Big Ten Conference and governed by the National Collegiate Athletic Association (NCAA). Rutgers is the Birthplace of College Football, hosting the first-ever collegiate matchup on Nov. 6, 1869, a 6-4 victory over Princeton. Rutgers Athletics is uniquely positioned in the nation's largest media market with over seven million television households, along with access to Big Ten Network and its nearly 60 million homes across the U.S. and Canada. Established in 1766, Rutgers University is the State University of New Jersey and eighth-oldest higher education institution in the country. As a premier academic institution, Rutgers is a member of the prestigious Association of American Universities. Follow Rutgers Athletics on Facebook, X (formerly Twitter) and Instagram for all of the latest news and updates. Also visit ScarletKnights.com for additional information on Rutgers Athletics.
Saturday, August 15
Saturday, August 15
Tuesday, August 04
Thursday, July 30
