A Long Island product with a college hoops foundation formed in the former Big East, Ben Asher is in his fifth season with the program and his second as Director of Basketball Operations and Recruiting. He was elevated to his current position in the summer of 2019 after previously serving as Special Assistant to the Head Coach.
With Asher on staff, the Scarlet Knights program has achieved new heights. In 2020-21, Rutgers qualified for the NCAA Tournament for the first time in 30 years.
Among Asher’s many responsibilities is to serve as liaison to the athletic department at large, including the areas of communications, RVision, marketing, creative, business operations and facilities management.
He plays an integral role in the program’s social media outreach and recruiting initiatives. The Scarlet Knights welcomed a four-recruit signing class in 2018 that included multiple four-star players for the first time at Rutgers since 2008. RU has signed four-star recruits from New Jersey in three consecutive classes, with Ron Harper, Jr. (2018), Paul Mulcahy (2019) and Cliff Omoruyi (2020) all electing to stay home.
Asher is also instrumental in supervising the program’s student managers, facilitating team travel, and the development and execution of team camps. During his tenure “On the Banks,” he has aided in the resurgence of the program by helping to cultivate an environment based upon relationships and results.
In 2020, Asher was named to the
NABC 30-Under-30 Team.
As Special Assistant to the Head Coach, Asher provided executive level support to Steve Pikiell, while assisting in the overall management of administrative duties and daily functions of the men's basketball office.
Asher arrived in Piscataway after serving as Director of Operations at Siena under Jimmy Patsos. The Saints posted a 21-13 overall record and competed in the CBI postseason tournament. He was instrumental in the day-to-day activities of the team, including travel, practices, meals, facility use, team camps and recruiting.
An Oyster Bay, N.Y. native, Asher spent two seasons (2013-15) in the ACC as a graduate assistant at N.C. State under Mark Gottfried. The Wolfpack advanced to the Sweet 16 in 2015, after reaching the ACC quarterfinal and advancing to the second round of the NCAA Tournament in 2014.
Prior to arriving in Raleigh, Asher worked as the head student manager at West Virginia, where he earned a Regents Bachelor of Arts degree in 2013. Under head coach Bob Huggins, the Mountaineers won the Big East Tournament Championship and advanced to the Final Four in 2010, while also earning NCAA berths in 2011 and 2012.
Asher married the former Danielle Capozzoli in summer 2018. The couple has a son, Max, born in May of 2020.
| Year(s) |
Position |
University |
| 2019-Present |
Director of Basketball Operations and Recruiting |
Rutgers |
| 2016-19 |
Special Assistant to the Head Coach |
Rutgers |
| 2015-16 |
Director of Operations |
Siena |
| 2013-15 |
Graduate Assistant |
N.C. State |
| 2009-13 |
Head Student Manager |
West Virginia |
